Songme
Songme
Case Study
I worked with Songme, a music startup built around a request-based app that lets audiences pay to request songs from live musicians. Starting with an existing brand identity, I brought the brand to life across TikTok and Instagram while developing a broader roadmap for growth.
I worked with Songme, a music startup built around a request-based app that lets audiences pay to request songs from live musicians. Starting with an existing brand identity, I brought the brand to life across TikTok and Instagram while developing a broader roadmap for growth.
Social Design
Social Design
Digital
I brought Songme’s existing identity to life across TikTok and Instagram, building a consistent social presence through short-form content, livestreams, and creator-focused campaigns. Over four months, the strategy helped grow the brand’s following by roughly 150% while supporting 100+ monthly App Store downloads.
I brought Songme’s existing identity to life across TikTok and Instagram, building a consistent social presence through short-form content, livestreams, and creator-focused campaigns. Over four months, the strategy helped grow the brand’s following by roughly 150% while supporting 100+ monthly App Store downloads.
Targeted Ad
Targeted Ad
Digital
To build an early relationship with musicians, I developed a targeted acquisition campaign focused on aspiring and beginner guitarists—an audience likely to grow alongside Songme. Using audience data and social engagement patterns, I identified a simple but relevant incentive: a free guitar pick for users who followed Songme and sent a direct message. The campaign turned a low-cost physical touchpoint into measurable audience growth, achieving a customer acquisition cost of just $0.11 per customer.
To build an early relationship with musicians, I developed a targeted acquisition campaign focused on aspiring and beginner guitarists—an audience likely to grow alongside Songme. Using audience data and social engagement patterns, I identified a simple but relevant incentive: a free guitar pick for users who followed Songme and sent a direct message. The campaign turned a low-cost physical touchpoint into measurable audience growth, achieving a customer acquisition cost of just $0.11 per customer.
Weekly TikTok Livestreams — Digital
Weekly TikTok Livestreams — Digital
I personally hosted a weekly TikTok livestream series for Songme, creating a dedicated at-home set and format built around musician-focused content. Each stream combined music facts, interviews, and conversations with other TikTok creators to keep the audience engaged while expanding Songme’s visibility.
The livestreams also became a tool for creator outreach. I identified and engaged musicians and emerging talent on TikTok, introducing them to Songme and encouraging them to integrate the platform into their own livestreams. This helped extend the brand beyond Songme’s channels and put the product directly in front of active music communities.
I personally hosted a weekly TikTok livestream series for Songme, creating a dedicated at-home set and format built around musician-focused content. Each stream combined music facts, interviews, and conversations with other TikTok creators to keep the audience engaged while expanding Songme’s visibility.
The livestreams also became a tool for creator outreach. I identified and engaged musicians and emerging talent on TikTok, introducing them to Songme and encouraging them to integrate the platform into their own livestreams. This helped extend the brand beyond Songme’s channels and put the product directly in front of active music communities.
I personally hosted a weekly TikTok livestream series for Songme, creating a dedicated at-home set and format built around musician-focused content. Each stream combined music facts, interviews, and conversations with other TikTok creators to keep the audience engaged while expanding Songme’s visibility. The livestreams also became a tool for creator outreach. I identified and engaged musicians and emerging talent on TikTok, introducing them to Songme and encouraging them to integrate the platform into their own livestreams. This helped extend the brand beyond Songme’s channels and put the product directly in front of active music communities.